London Business School’s online programmes

London Business School’s online programmes

London Business School ranks #2 Business School in Europe according to the Financial Times European Business Ranking, 2021. As well as its highly-rated degree programmes, London Business School offers award-winning executive education programmes to equip you with the tools needed to operate in today’s business environment. These programmes are designed and led by world-class faculty, who share their groundbreaking research in a unique, intimate online setting.

Mastering Digital Marketing 3 months, Online

STARTS ON 23 June 2022
Application Deadline 16 May 2022 at 02:59 AM
PROGRAMME FEE £1,980 (Flexible payment available)

This online programme leads you through a three-month journey into the critical topics for marketers and business leaders. You’ll learn how to apply the latest thinking in modern marketing, and you will be equipped to build an effective omnichannel strategy for your organization.

What you learn

• New digital consumer behaviour and how marketing looks different in the social-digital age.
• The importance of content marketing and the metrics used for its measurement.
• Search Engines and how they are central to digital marketing success.
• Strategies that convert best on Google AdWords and Amazon Marketplace.
• Leverage social networks for mobile advertising.
• Build advocacy across social networks.
• Integrate wallets, apps and payments into one cohesive loyalty strategy.
• Location-based mobile marketing and how it fits into an omnichannel approach.
• Strategy involved in creating the omnichannel customer journey.
• Effect of digitisation on B2B selling techniques.
• How to use the 3C Framework, as well as which success metrics to track across different marketing activities.
• How to deliver an omnichannel strategy to deliver higher customer loyalty rates – and put you ahead of your competition.

Curate your one-of-a-kind learning experience with LBS’s Certificate in Management and build the skills you need to enhance your leadership journey. Mastering Digital Marketing is one of the programmes that counts towards the criteria to gain the Certificate in Management by London Business School.

The Business of AI 10 weeks, Online

LAST DAY TO ENROL 12 May 2022 2:59 AM
PROGRAMME FEES £1700 (Flexible payment available)
DURATION 10 weeks, online 3-5 hours per week

In this programme, you will learn how to use this technology in ways to create real value for your organisation.

As a participant you will:

● Learn to overcome management hurdles, convince stakeholders of the value of AI and generate commitment to growing this capability
● Make informed decisions on choosing the best AI technology to create business value
● Enhance your organizational capacity for harnessing the power of AI, and learn to communicate more effectively with your technology specialists
● Kick-start your implementation back in your workplace with a 30-day AI implementation
plan, featuring a live clinic with your peers and a final debrief with faculty.

Innovation Through Design Thinking 6 weeks, Online

STARTS ON 17 May 2022
DURATION 6 weeks, online 4-5 hours/week
PROGRAMME FEE £1,628 (Flexible payment available)

This programme is practical to the core, providing step-by-step instruction in design thinking principles to help you develop creative solutions, with your own innovation challenge forming the bedrock of learning.
The design thinking framework featured in this programme focuses on empathising, defining, ideating, prototyping, and testing to diagnose your challenge and develop spot-on tactics to create innovative solutions.
Throughout the programme, case studies of global brands help you identify innovation methodology, providing real-world examples of innovation moving from ideation into implementation.

The Chief Financial Officer Programm, 6 months, Online + In-person

Starts on 29 June 2022
Duration 6 months Online and in-person
Programme fees £22,000 ($30,000)

The Chief Financial Officer (CFO) Programme is a transformative learning journey designed to broaden your perspective and prepare you for the role of a strategic CFO. Enhance your skills to better align financial and corporate strategy, while learning to leverage AI and analytics to improve financial decision-making. The programme will further hone your ability to effectively communicate financial acumen and collaborate across functions.